Farmer John Dodger Stadium Banners
The only thing more American than watching baseball is watching baseball and eating hot dogs. While this pairing is almost as old as baseball itself, each team keeps the tradition alive with their own unique spin on the classic game-day snack. Boston has the Fenway Frank, Detroit has the Coney Island, and California has the Dodger Dog.
A game day staple since 1958, we were tasked with crafting a message about the Dodger Dog that would be run for the entirety of the 2019 baseball season and used on all in-stadium banners.
The Banner
In-Stadium
Because the raw image floating on a website doesn’t quite to it justice, here’s what they looked like in action.
Farmer John Social Posts
To top it all off (much like a hot dog topped with mustard), here are some social posts I created for Farmer John’s Spring/Summer season. These were all multi-use posts that fell under the brand’s “Small Moments, Big Flavor” campaign and among the first pieces of communication using their new brand language and visual style.
